Murmur Blog

Marketing Mix Modeling

Mullets are back in fashion, and for those of us who lived through the 1970s and 80s never thought they would rise through social prominence again- but here we are....

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how to measure brand awareness

How to Measure Brand Awareness

What is brand awareness, how do you measure it, and how can it help you to connect with your audience? Brand awareness is the extent to which people are familiar...

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why is branding important

Why is Branding Important?

Building Strong Connections and Lasting Impressions In a world where choices are abundant and attention spans are fleeting, branding emerges as a beacon of distinction. You may be wondering why...

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ecommerce website design

Mastering the Art of Ecommerce Website Design

Principles that Propel Success In the dynamic world of online commerce, the virtual storefront is your gateway to success. With the ever-expanding digital marketplace, crafting an effective and user-centric ecommerce...

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2022 A Year In Review

In 2022 Murmur has transformed into a Multi award-winning Omnichannel Marketing Agency...and this is just the beginning.

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2021 A Year In Review

As the year comes to an end, we take a minute to review all the good, bad and ugly highlights of the past 365 days. This year we are grateful...

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Back to Basics: Brand Tracking

Brand Tracking In Marketing Week’s “six superior forms of marketing intelligence”, Mark Ritson suggests that “only about 20% of Australian so-called brand managers actually conduct annual [brand] track[ing]”. It’s not...

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3 Lessons We Learned at Xmas in July Last week, I was humbled and honoured to be joined by a variety of clients, suppliers, partners, and close guests, at our annual Xmas in July event – where...

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TikTok Starter Pack

Back in February 2020, there were 1.6 million Australians using TikTok. Since then, global download figures for the app have skyrocketed with downloads of 115.2 million for the month of March 2020 alone....

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