The Universe is Ending….Google’s Universal Analytics to be Exact

Here is everything you need to know about Google’s latest update, and how it impacts your business.  

If you haven’t heard already, Google is making some serious changes to their Universal Analytics product that directly impacts anything your brand does online. 

Universal Analytics captures everything to do with your website.

Want to know how many people visited a page, whether your e-com sales are up, if your content is keeping customers engaged, or whether your advertising is working?

Check Analytics.

It is essentially how brands are able to collect data and allow marketers to report on activity.

What are the changes exactly and how does it impact you?

From July 1, 2023, Google will be replacing Universal Analytics with a next generational measurement solution called Google Analytics 4 (GA4).

GA4 is already available, most brands will just need to make the transition across.

After July 1, 2023 all Universal Analytics data will be erased and brands will be unable to access previously processed data.

In the meantime, brands must ensure all previous data collected through Universal Analytics is downloaded and exported, and all properties using Universal Analytics are switched to Google Analytics 4.

To ensure smooth sailing over the coming months, we will be working with our clients to switch to the new Google Analytics 4 platform as soon as possible.

How can you make the switch today?

The steps to transition to Google Analytics 4 are simple.

However, ensuring you have all your necessary conversion events and data points recorded correctly can be a bit of a headache.

Option 1

Follow this handy guide created by Google (Hint: It’s not really that handy)

Option 2

Simply let us handle it for you!

Wait? What?

– Murmur has a trusted specialist to help our clients take stock of their digital tracking and online ecosystem.

What’s in it for you?

– A full digital tracking audit, migration across to GA4 from Universal Analytics, and quality assurance testing that everything is in working order

How much does it cost?

Due to the huge variances in the size of many brands online sites and ecosystems, quotes need to be supplied on a job by job basis.

If you’d like more details on how to migrate over to GA4, email us at today, and see how we can personally help you!

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