10 Tips To Maximise SEO Benefits and Improve Results

Search Engine Optimisation (SEO) offers significant advantages over pay-per-click (PPC) advertising, such as enhanced visibility and ranking in search engine results pages (SERPs), more qualified leads, greater reach, and sustainable long-term results.

Here are Murmur’s top 10 tips to improve your SEO return on investment (ROI):

1.  Choose the Right Keywords: Select relevant keywords with decent search volume.

2.  Optimise Your Website for Keywords: Incorporate the selected keywords into your website content, titles, and meta descriptions.

3.  Publish High-Quality Content: High-quality content attracts links and social shares, which improves your website’s SEO ROI.



4.  Build High-Quality Backlinks: High-quality backlinks to your website improve your website’s authority and search engine ranking.

5.  Use Paid Search to Complement Your SEO Efforts: Capture low-hanging fruit with pure SEO and take down hard-to-rank keywords with PPC.

6.  Track Your Website Performance: Monitor your website’s traffic and leads with tools like Google Analytics and Google Search Console. 

7.  Adjust Your SEO Strategy: Update your SEO strategy to align with your desired results, such as increasing content creation or optimising your website




8.  Invest in an SEO Audit: An SEO audit can help you identify areas of strength and weakness in your website’s SEO performance.

9.  Continue Investing in SEO: Consistent investment in SEO yields long-term benefits.

10. Avoid “Black-Hat” SEO Techniques: Black-hat SEO techniques, such as keyword stuffing and link building, can harm your website’s ranking and reputation.

By following these 10 tactics we use with clients, you can optimise your website’s SEO ROI and see long-term, sustainable results in SERPs.

If you want to find out more about how Murmur Group can roll out your SEO strategy to boost your reach and profit, get in contact with us below. 

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