Unleashing The Power of AI in Digital Marketing
The emergence of artificial intelligence (AI) has brought in a new era for digital marketing and provided innovative tools and strategies that can revolutionise the way businesses engage with their customers.
Within this dynamic landscape, businesses are experiencing a shift in how they engage with customers. As we delve into digital marketing, we’ll explore how AI’s omnipresence is reshaping our strategies and interactions, propelling us into an era where data-driven decisions and predictive analytics redefine the fabric of our marketing endeavours.
Data-Driven Decision Making
In predictive analytics, AI is crucial for marketers to predict trends and customer behaviour. You might not realise it, but AI is already a part of many marketing platforms like Meta’s Advantage+ and Google’s automated bidding. These platforms use their smart algorithms to analyse past data and help marketers predict trends, product demand, and customer preferences. At Murmur, we use this technology to improve how we target audiences, allocate resources, and maximise our return on investment (ROI).
The use of AI-powered image and video recognition technology has revolutionised the analysis of visual content on a large scale. This innovation empowers marketers to identify brand mentions, track logos in user-generated content, and deepen their understanding of how images and videos shape their brand perception. Furthermore, AI can automatically tag and categorise visual content, streamlining the process of searching and incorporating such content into marketing campaigns.
For example, platforms like Google Cloud Vision and Amazon Recognition showcase the capabilities of image and video recognition technology. These tools can identify objects, faces, and scenes in images, offering a glimpse into the powerful applications of AI in visual content analysis.