28 Apr Why Aren’t You Advertising in Regional Australia?
Brands advertising regionally could be reaching the extra 9.1m Aussies that live regionally and face a less competitive and uncluttered market....
28 Mar The Universe is Ending….Google’s Universal Analytics to be Exact
If you haven't heard already, Google is making some serious changes to their Universal Analytics product and that directly impacts you....
20 Dec 2021 A Year In Review
https://vimeo.com/659209164 As the year comes to an end, we take a minute to review all the good, bad and ugly highlights of the past 365 days.This year we are grateful and privileged to have had the opportunity to work alongside some amazing brands and businesses this...
15 Nov Wanderers Appoint Murmur Agency Across Entire Media Account
Sydney based independent agency Murmur has been appointed by the Western Sydney Sydney based independent agency Murmur has been appointed by the Western Sydney Wanderers in the A-League as lead agency to work across its media account.Sydney based independent agency Murmur has expanded its remit and...
26 Oct Is Sports Marketing Actually Unique? We Think Not…
With the exception of Big Shaq O’Neil, Marky Mark Wahlberg, and the oversized gambling companies they now represent, it’s been a tough slog for the Australian sports industry over the 18 months or so. We’ve watched clubs experience these challenges first hand and have been playing...
17 Oct Back to Basics: Brand Tracking
Brand Tracking In Marketing Week's “six superior forms of marketing intelligence”, Mark Ritson suggests that “only about 20% of Australian so-called brand managers actually conduct annual [brand] track[ing]”. It’s not surprising that a statistic like this precedes many brands not knowing what their most pressing brand...
18 May Apple’s iOS14 and What It Means For Your Advertising
In recent years digital advertisers have been riding the wave of data-driven hyper-targeting. Businesses have been able to leverage data collected by Facebook and Google to isolate and target consumers at different stages of the marketing funnel. Apple’s privacy updates will allow IOS14 users to...
10 Mar Murmur Sweeps Categories Taking Top Honours at NSW Business Chamber Awards
Murmur Sweeps Categories Taking Top Honours at NSW Business Chamber Awards“Being recognised builds your credibility. It says you’re on the right track and doing exceptional work.” We’re proud to announce that Murmur has taken out the inaugural Excellence in Micro Business award as well as Regional...
10 Mar 3 Lessons We Learned at Xmas in July
https://youtu.be/wwmDotVS8UsLast week, I was humbled and honoured to be joined by a variety of clients, suppliers, partners, and close guests, at our annual Xmas in July event – where we featured 2 x industry heavyweights who gave us their 2 cents worth on the state...
10 Mar TikTok Starter Pack
Back in February 2020, there were 1.6 million Australians using TikTok.Since then, global download figures for the app have skyrocketed with downloads of 115.2 million for the month of March 2020 alone.For most brands, TikTok has probably been pushed across their desk two or three times by now...