Brand Tracking In Marketing Week's “six superior forms of marketing intelligence”, Mark Ritson suggests that “only about 20% of Australian so-called brand managers actually conduct annual [brand] track[ing]”. It’s not surprising that a statistic like this precedes many brands not knowing what their most pressing brand...

https://youtu.be/wwmDotVS8Us Last week, I was humbled and honoured to be joined by a variety of clients, suppliers, partners, and close guests, at our annual Xmas in July event – where we featured 2 x industry heavyweights who gave us their 2 cents worth on the state...

Back in February 2020, there were 1.6 million Australians using TikTok.Since then, global download figures for the app have skyrocketed with downloads of 115.2 million for the month of March 2020 alone.For most brands, TikTok has probably been pushed across their desk two or three times by now...