Will the latest change to Google's algorithm be bad for your site? The owners of websites are concerned about the impact that impending algorithm adjustments introduced by Google would have on the visibility of their websites. Through an awareness of the most significant criteria and the...
Introduction Mullets are back in fashion, and for those of us who lived through the 1970s and 80s never thought they would rise through social prominence again- but here we are.Everything, everywhere, eventually comes full circle. “Marketing Mix Modeling” (MMM) is no different.Marketing Mix Modeling first...
Someone pass me the bubbles. Get the vintage out. It’s time to get the party started. Cookie deprecation is almost here, and with it, industry naysayers can finally be put out of their misery. I do not understand the anxiety with cookie deprecation. This is a...
What is brand awareness, how do you measure it, and how can it help you to connect with your audience?Brand awareness is the extent to which people are familiar with a brand and its products or services. It's about how well the brand is recognised...
The emergence of artificial intelligence (AI) has brought in a new era for digital marketing and provided innovative tools and strategies that can revolutionise the way businesses engage with their customers.Within this dynamic landscape, businesses are experiencing a shift in how they engage with customers....
In today's digital age, where information is just a click away, mastering the art of online visibility is crucial for businesses. Google Search Ads stand as beacons in the vast realm of the internet, guiding users to relevant products and services. In this brief guide, we'll...
Teamwork and collaboration is critical to our success at Murmur, and as the year winds down it’s important to recognise the fantastic work that our people have done throughout the year. One of the ways we recognise our people is through our ‘Employee of the...
Challenges and successes for a small-but-global business From London to Jalisco to Australia, Agave Lux is a business with truly global roots. This company, dedicated to the import and distribution of premium agave spirits, was conceived with the purpose of enlightening consumers about the captivating...
Building Strong Connections and Lasting ImpressionsIn a world where choices are abundant and attention spans are fleeting, branding emerges as a beacon of distinction. You may be wondering why is branding important? It's not just about logos and catchy slogans; it's about creating a lasting...
lululemon has launched its annual “Movement for Change” campaign in support of Movember, via Murmur-Group....