Brand Tracking In Marketing Week's “six superior forms of marketing intelligence”, Mark Ritson suggests that “only about 20% of Australian so-called brand managers actually conduct annual [brand] track[ing]”. It’s not surprising that a statistic like this precedes many brands not knowing what their most pressing brand...
In recent years digital advertisers have been riding the wave of data-driven hyper-targeting. Businesses have been able to leverage data collected by Facebook and Google to isolate and target consumers at different stages of the marketing funnel. Apple’s privacy updates will allow IOS14 users to...
Murmur Sweeps Categories Taking Top Honours at NSW Business Chamber Awards“Being recognised builds your credibility. It says you’re on the right track and doing exceptional work.” We’re proud to announce that Murmur has taken out the inaugural Excellence in Micro Business award as well as Regional...
https://youtu.be/wwmDotVS8Us Last week, I was humbled and honoured to be joined by a variety of clients, suppliers, partners, and close guests, at our annual Xmas in July event – where we featured 2 x industry heavyweights who gave us their 2 cents worth on the state...
Back in February 2020, there were 1.6 million Australians using TikTok.Since then, global download figures for the app have skyrocketed with downloads of 115.2 million for the month of March 2020 alone.For most brands, TikTok has probably been pushed across their desk two or three times by now...
Murmur is the only Australian agency to win a series of Gold Marketing Awards at the 2020 W3 Awards, picking up 4 x Gold, and 2 x Silver Awards. Receiving over 3,000 entries from across the globe, the W3 Awards were announced by the Academy of...
Murmur is the agency that took home the most awards at the SEMRush AU Search Awards, winning 3 categories including: Best Advertising Campaign, Best B2C Campaign, and Best Use of Data in a Campaign Usually an extravagant ceremony at the Opera House, this year, as has been...
In a time where most of my colleagues were losing their job, I was fortunate enough to have accepted a position at Murmur Group. A boutique agency in Sydney who despite the times have experienced rapid growth in their client roster. I had met Dave – the...