Mullets are back in fashion, and for those of us who lived through the 1970s and 80s never thought they would rise through social prominence again- but here we are.Everything, everywhere, eventually comes full circle. “Marketing Mix Modeling” (MMM) is no different.Marketing Mix Modeling first...

Building Strong Connections and Lasting ImpressionsIn a world where choices are abundant and attention spans are fleeting, branding emerges as a beacon of distinction. You may be wondering why is branding important? It's not just about logos and catchy slogans; it's about creating a lasting...