Positioning Vegeta as a leading household brand

Project Overview
Vegeta were seeking to position themselves as category leaders in quality, versatile & economic choice in powder stock.
Services we delivered
Influencer Partnerships
Facebook Advertising
Instagram Advertising
Graphic Design
The Challenge

Brand education

How could we educate new and current customers to use powder based stocks when liquid stocks were heavily entrenched in home cooking?
Our Solution

Vegeta Moments

A full-funnel digital marketing strategy consisting of cheap, high-reach display and video advertising coupled with robust lower funnel social media retargeting to maximise conversions.

1st party data was used to build lookalikes and refine our audience.

All activity was underpinned with a search strategy covering potential fans looking for tickets to upcoming games.

The Results

Increased social uplift

Brand Recall
Increase of Socials Sessions
2000 %