Implementing tiering of matches into different grades, with different budget & flighting our spend behind each tier allowed us to phase the budget most efficiently.
We utilised First-Party databases, and geographic demographics from the previous season, to refine our targeting and bolster our prospecting of new audiences.
We created engaging HTML5 Display ads and served them programmatically alongside YouTube ads to reach Top of Funnel audiences, who later converted through our Socials and SEM advertising. Different creative and ad formats were served to these audiences, changing based on their stage in the customer journey.