The Results
An increased social presence
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%
Increased Impressions
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%
Increased CTR
0
%
Increased Conversions
Designer Rug
Increasing brand awareness & in-store traffic
Project Overview
Targeting new audiences throughout different cities, driving them to the showrooms of Australia’s leading rug design company.
Services we delivered
Google Ads,
Facebook Advertising,
Instagram Advertising
Facebook Advertising,
Instagram Advertising
The Challenge
With increasing competition & a decline in consumer spending on premium interiors, Designer Rugs needed to increase consumer footfall & visits to their showrooms across Australia.
Murmur was tasked with increasing Brand Awareness & driving Consumer & Wholesale enquiries, that would ultimately lead to an increase in-store traffic.
Murmur was tasked with increasing Brand Awareness & driving Consumer & Wholesale enquiries, that would ultimately lead to an increase in-store traffic.
Our Solution
Digital marketing strategy
We delivered a Digital Marketing Strategy that was built around increasing Brand Awareness, advertising key Sales Events & highlighting Products.
We split the Campaign Budget & Campaigns for each showroom location, allowing us to focus on specific keywords, location targeting & using relevant ad copy to each city the user was searching in.
Interest-based prospecting audiences were added into Social Campaigns to reach new audiences & Retargeting Campaigns with specific messaging & creative were implemented to drive customers to stores.
We split the Campaign Budget & Campaigns for each showroom location, allowing us to focus on specific keywords, location targeting & using relevant ad copy to each city the user was searching in.
Interest-based prospecting audiences were added into Social Campaigns to reach new audiences & Retargeting Campaigns with specific messaging & creative were implemented to drive customers to stores.