O Cosmedics’ previous digital marketing strategy involved encouraging customers to visit their beauty salons for an in-clinic treatment. However, as a result of COVID-19, all salons were suddenly closed down for months.
O Cosmedics wanted to stay true to their brand promise of supporting local, independent beauty clinics, delivering sales to customers that wanted to purchase, but couldn’t reach a clinic.
Murmur was tasked to ensure O Cosmedics not only survived the industry’s biggest ever crisis, but also increased the company’s results, as they shifted to an online sales strategy.