Starting From Scratch
Opticomm is one of Australia’s most trusted independent wholesale access broadband providers that currently connects Fibre, and/or 4G to individuals who currently don’t have any broadband connection.
As Opticomm began to build out a postcode-led rollout throughout Australia, they needed to dramatically raise local awareness of the connectivity now being made available.
Beginning with over 25,000 premises in the South Brisbane exchange area, our campaign objectives were to:
1. Grow unique page visits to a campaign landing page.
2. Generate address checks from the South Brisbane area and,
3. Convert & connect those consumers that wanted faster broadband.