Here is everything you need to know about Google’s latest update, and how it impacts your business.  

If you haven’t heard already, Google is making some serious changes to their Universal Analytics product that directly impacts anything your brand does online. 

Universal Analytics captures everything to do with your website.

Want to know how many people visited a page, whether your e-com sales are up, if your content is keeping customers engaged, or whether your advertising is working?

Check Analytics.

It is essentially how brands are able to collect data and allow marketers to report on activity.

What are the changes exactly and how does it impact you?

From July 1, 2023, Google will be replacing Universal Analytics with a next generational measurement solution called Google Analytics 4 (GA4).

GA4 is already available, most brands will just need to make the transition across.

After July 1, 2023 all Universal Analytics data will be erased and brands will be unable to access previously processed data.

In the meantime, brands must ensure all previous data collected through Universal Analytics is downloaded and exported, and all properties using Universal Analytics are switched to Google Analytics 4.

To ensure smooth sailing over the coming months, we will be working with our clients to switch to the new Google Analytics 4 platform as soon as possible.