Vegeta — Winter Campaign
A game changing campaign
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Project OverviewWith a loyal following base cemented in the Croatian household, Vegeta wanted to expand its audience to include mums and home cooks unaware of Vegeta’s cooking versatility and multi-purpose use in the kitchen.Services we deliveredSocial Media
Display Advertising
Brand Overlays
Brand Partnerships
Print Advertising
The Challenge
A Captive Audience
Vegeta was struggling to engage and resonate with audiences to build brand
recognition, recall and consideration. To differentiate themselves in the powdered stock space, Vegeta engaged Murmur’s services to lead a creative, digital and social media campaign that aimed to drive awareness and ultimately, sales over the winter period.Our Solution
Taste the Vegeta Difference
So we found a way to spark consumer education about the brand.
By positioning identical dishes next to each other, and highlighting that the difference between these meals can’t be seen.
You need to taste Vegeta to know the difference.The Results
An increased social presence
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Increase in engagement
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Other impressive Stats
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Increase in engagement
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Increase in engagement
Display Advertising
Target Audience
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Engage
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Brand Partnerships
Collaboration
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Print Advertising
Print is not dead
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