With a loyal following base cemented in the Croatian household, Vegeta wanted to expand its audience to include mums and home cooks unaware of Vegeta’s cooking versatility and multi-purpose use in the kitchen.

The Challenge

Vegeta was struggling to engage and resonate with audiences to build brand recognition, recall and consideration.

To differentiate themselves in the powdered stock space, Vegeta engaged Murmur’s services to lead a creative, digital and social media campaign that aimed to drive awareness and ultimately, sales over the winter period.

Vegeta Winter Campaign

Our Solution

So we found a way to spark consumer education about the brand.

By positioning identical dishes next to each other, and highlighting that the difference between these meals can’t be seen.

You need to taste Vegeta to know the difference.

Our Channels

Social Media

Display Advertising

Brand Overlays

Brand Partnerships

Print Advertising

The campaign was a huge success, driving over

Brand Recall / Awareness
Clicks to Website


Vegeta Winter Campaign
Vegeta Winter Campaign
Vegeta Winter Campaign

We are an integrated marketing communications agency.

Find Us At

1/97 Rose St, Chippendale NSW 2008 Australia (view in Google Maps)