HOW TOYO TIRES BUILT A DIGITAL MARKETING STRATEGY
Toyo Tires Australia has a wide range of premium tyres to suit your vehicle, whether it’s a 4WD, SUV, passenger or performance car, bus, light or heavy truck.
Toyo Tires Australia looked to refresh their digital presence and make car drivers’ complex decision making choice for tyres easier.
With a complex and competitive market, Toyo Tires Australia needed a strategy that would align customer segmentation with digital journey’s.
How could Toyo Tires Australia leverage global insight to create a digital ecosystem and strategy that delivered an efficient and simple choice for tyre selection and build their own strategy for a domestic market?
Using Global Research, Murmur segmented the tyre consumer market, and identified 2 x key segments for Toyo Tires to focus and build their efforts towards.
A number of key workshops identified key systems, platforms and processes required to achieve success.
A variety of channels and platforms were utilised and positioned to accordingly reach the target consumers and deliver campaign messaging.
Toyo Tires are building success with a multi-channel approach that touches their customers and moves them closer towards the point of purchase.