HOW TOYO TIRES BUILT A DIGITAL MARKETING STRATEGY

Toyo Tires Australia has a wide range of premium tyres to suit your vehicle, whether it’s a 4WD, SUV, passenger or performance car, bus, light or heavy truck. 

The Challenge

Toyo Tires Australia looked to refresh their digital presence and make car drivers’ complex decision making choice for tyres easier. 

With a complex and competitive market, Toyo Tires Australia needed a strategy that would align customer segmentation with digital journey’s.

Brief

How could Toyo Tires Australia leverage global insight to create a digital ecosystem and strategy that delivered an efficient and simple choice for tyre selection and build their own strategy for a domestic market?

Insight

Using Global Research, Murmur segmented the tyre consumer market, and identified 2 x key segments for Toyo Tires to focus and build their efforts towards.

A number of key workshops identified key systems, platforms and processes required to achieve success.

Our Solution

A variety of channels and platforms were utilised and positioned to accordingly reach the target consumers and deliver campaign messaging.

Toyo Tires are building success with a multi-channel approach that touches their customers and moves them closer towards the point of purchase.

Results

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Increase in Website Traffic
%
Increase in Conversions
Murmur

We are an integrated marketing communications agency.

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1/97 Rose St, Chippendale NSW 2008 Australia (view in Google Maps)

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