The Coaching Room
Utilising paid media channels to increase Brand Awareness and drive Neuro-Linguistic Programming (NLP) Information Night Attendance in different locations throughout Australia.
The Coaching Room is APAC’s leading provider of personal development and professional coach training programs.
The Coaching Room offers a range of programs, with a particular emphasis on Neuro-Linguistic Programming courses and certifications.
The Coaching Room came to us looking to increase their attendance at various ‘NLP Info-Night Sessions’ which occurred in Sydney, Melbourne and NZ throughout the month.
The challenge was to utilise different digital marketing platforms in order to reach new audiences, driving them to complete ‘NLP Information Night’ registrations in different locations.
We ran Google Display campaigns to raise Brand Awareness amongst top of funnel audiences and Google Adwords campaigns to capture those searches at the bottom of funnel.
On Facebook, we set up Event Campaigns, boosting pre-existing events out to a wider range of target audiences and implemented new creative to retarget those who had responded to the events on Facebook.
We also utilised geotargeting, interest-based targeting, LAL and demographic targeting to increase general Brand Awareness and to increase Info Night Registrations month on month.
We also set up a LinkedIn Campaigns for different locations, utilising a range of creative and ad copy testing to target those audiences we believed would be most interested in attending an NLP Information Night.