The Coaching Room

Utilising paid media channels to increase Brand Awareness and drive Neuro-Linguistic Programming (NLP) Information Night Attendance in different locations throughout Australia.

The Challenge

The Coaching Room is APAC’s leading provider of personal development and professional coach training programs.

The Coaching Room offers a range of programs, with a particular emphasis on Neuro-Linguistic Programming courses and certifications.

The Coaching Room came to us looking to increase their attendance at various ‘NLP Info-Night Sessions’ which occurred in Sydney, Melbourne and NZ throughout the month.

The challenge was to utilise different digital marketing platforms in order to reach new audiences, driving them to complete ‘NLP Information Night’ registrations in different locations.

LinkedIn_Mobile

Our Solution

We ran Google Display campaigns to raise Brand Awareness amongst top of funnel audiences and Google Adwords campaigns to capture those searches at the bottom of funnel.

On Facebook, we set up Event Campaigns, boosting pre-existing events out to a wider range of target audiences and implemented new creative to retarget those who had responded to the events on Facebook.

We also utilised geotargeting, interest-based targeting, LAL and demographic targeting to increase general Brand Awareness and to increase Info Night Registrations month on month. 

We also set up a LinkedIn Campaigns for different locations, utilising a range of creative and ad copy testing to target those audiences we believed would be most interested in attending an NLP Information Night.

Our Channels

Facebook Advertising

Instagram Advertising

Google Adwords

LinkedIn Advertising

The campaign was a huge success, driving over

Decrease % of Cost/Event Registration across all channels
Increase % of Conversion Rate across all channels
Event Responses on Social Channels
desktop-linkedin
Murmur

We are an integrated marketing communications agency.

Find Us At

223 Liverpool St, Darlinghurst NSW 2010 Australia (view in Google Maps)

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