Sleepy Panda

Helping to disrupt the mattress industry and provide consumers with an alternative to visiting retail stores, dealing with pushy sales people, and lying on a mattress for a few minutes was the aim of the team behind Sleepy Panda.


  • 33k Reach within 1st Week

    1.7k Brand Recall Ad Lift

  • Brand Designed & Developed
  • Website Designed
  • Post-Purchase Email Campaign Developed


Sleepy Panda is an online retailer that sells mattresses online and delivers to customers door. By purchasing a Sleepy Panda mattress you can receive a 100 Night Trial, a 10 Year Warranty, the convenience of purchasing from your bedrooms, less sales pressure, better return policies and their Single mattresses start from as low as $399.

The Insight

Buying a mattress can be a hassle.  It’s not the most pleasant experience.  It’s quite the considered purchase too, some can cost in excess of $5,000, plus you only really get to try it for a few minutes on a Saturday afternoon as you visit Homemaker Centre after Homemaker Centre.

We needed to get our audience to be aware of and purchase a Sleepy Panda mattress by addressing their fears of purchasing a mattress online by making the sales journey simple.

The Idea

We know that sleeping brings on dreams. A good nights sleep, and a good mattress, will give you better dreams, whatever they may be.

So our brand development and campaign presented our audience with a variety of different dreams that they may have. Sleepy Panda makes dreams happen.


We are an integrated marketing communications agency.

Find Us At

223 Liverpool St, Darlinghurst NSW 2010 Australia (view in Google Maps)


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