Overview
Started by Steve Halloran over 22 years ago, the business recognised that for future growth came the need for a brand refresh as customer perception was that the SHR branding looks tired, and their website outdated.
To achieve this, SHR engaged Murmur to design a branding package that would then be translated and developed into a website, providing a professional and consistent brand image that would be appealing to their customers and effective in converting viewers into leads.
What We Did
Murmur conducted a branding workshop with our client, to determine his brand positioning, competitive advantage, audience insights, and the broader business requirements.
Following our workshop, we conducted audience research with his existing customers to determine perceptions on his brand personality, advantages, and brand positioning. We took our findings and developed a brand & communication strategy, providing SHR with a different concepts and designs for their business identity, before finally designing their final logo and brand identity.
We then rolled out this new branding package to the company’s external and internal collateral including: a brand explainer video, office templates, business cards and stationery. Murmur then developed a comprehensive style guide so the brand would stay on track after our initial implementation.
Finally, using audience research as the basis of our development, we redesigned the SHR website in order to focus on the business objectives and achieve what the brand wanted to get from their website.
When the process began of designing the website & the strategy of the SHR branding, I felt as though they then became part of our business.
Murmur really enjoy & are passionate about what they do, this gives such great service & an end result which far exceeded our expectations. Looking forward to working with Murmur in the future.
I would highly recommend Dave & his team.
When the process began of designing the website & the strategy of the SHR branding, I felt as though they then became part of our business.
Murmur really enjoy & are passionate about what they do, this gives such great service & an end result which far exceeded our expectations. Looking forward to working with Murmur in the future.
I would highly recommend Dave & his team.
