PropSki

PropSki is a week-long networking event run for UK professionals looking to build relationships within the property industry. PropSki holds these networking events in the French Alps at the ski resort of Val Thorens. The informal and inclusive setting allows regular opportunities for surveyors to meet, compete, and network with peers in the industry.

Results

61% YoY increase in sales
Sales target achieved 3 x weeks before 2013
7% increase in website visits
2% increase in search referral to website
Email open rate 20% above industry average

“Being a new venture PropSki was keen to work with a marketing agency that was current, fresh and knew how to engage with our target audience. As we have grown, murmur have transformed our brands image and become an integral part of our marketing strategy for the future.”

Chris Walters

Director, PropSki

Overview

After growing for two consecutive years, the team at PropSki had grand ambitions for their 2015 tour. They wanted to grow awareness of their brand proposition, and increase attendance on the previous years.

The Idea

Promote the PropSki brand proposition through targeted industry publications with a campaign that initially builds awareness and transitions to a more direct approach once the brand is established.

What we did

Breaking into the property networking market, we created an integrated marketing campaign across industry publications and used a targeted email campaign to drive traffic to the site, and convert to a sale.