O Cosmedics
Building an ecommerce powerhouse during a pandemic
Project Overview
O Cosmedics are an established retailer and distributor in the Australian market of skincare.
Services we delivered
Google Adwords
Facebook Advertising
Instagram Advertising
Facebook Advertising
Instagram Advertising
The Challenge
O Cosmedics’ previous digital marketing strategy involved encouraging customers to visit their beauty salons for an in-clinic treatment. However, as a result of COVID-19, all salons were suddenly closed down for months.
O Cosmedics wanted to stay true to their brand promise of supporting local, independent beauty clinics, delivering sales to customers that wanted to purchase, but couldn’t reach a clinic.
Murmur was tasked to ensure O Cosmedics not only survived the industry’s biggest ever crisis, but also increased the company’s results, as they shifted to an online sales strategy.
Our Solution
Targeted social campaigns
We created a targeted plan to aggressively convert audiences through initial exposure to the brand while also retargeting lapsed buyers using Facebook and Google Ads.
On Social, we designed campaigns with sequential messaging across targeted audiences using different creative iterations to achieve and surpass our awareness objective and smash all our retargeting objectives.
On Google, we moved our budget into capturing long tail search terms that our users were searching, and built out brand defence strategies to ward off major resellers who began switching their stock online.
The Results
200
%
Website Sales above target
80
%
ROAS above target
50
%
Increase in Users
50
%
Increase in Revenue