HOW LIQUIDITY DEVELOPED A UNIQUE BRAND IDENTITY

Liquidity is a startup that allows homeowners to quickly and efficiently access the trapped equity in their homes, without having to sell or take out a traditional mortgage.   

The Challenge

To develop a unique and modern brand identity for Liquidity that would further position them as industry leaders within the Property Technology Space.  

Our Solution

Murmur crafted a unique brand identity for Liquidity that was bold and confident. Allowing them to stand out as an up-and-coming Financial Technology Startup.

The ‘key’ design was inspired by Liquidity’s core value, ‘unlocking a greater potential’. To bring this to life, we developed a custom typeface to create a unique ascender for the letter q. We paired this with clean typography and a refined colour palette, giving an overall look and feel that felt sleek, refreshing and modern while bringing out the playful yet professional essence of the brand.

Murmur

We are an integrated marketing communications agency.

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1/97 Rose St, Chippendale NSW 2008 Australia (view in Google Maps)

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