Increasing brand awareness & in-store traffic

Targeting new audiences throughout different cities, driving them to the showrooms of Australia’s leading rug design company.

The Challenge

With increasing competition & a decline in consumer spending on premium interiors, Designer Rugs needed to increase consumer footfall & visits to their showrooms across Australia.

Murmur was tasked with increasing Brand Awareness & driving Consumer & Wholesale enquiries, that would ultimately lead to an increase in-store traffic.

Our Solution

We delivered a Digital Marketing Strategy that was built around increasing Brand Awareness, advertising key Sales Events & highlighting Products.

We split the Campaign Budget & Campaigns for each showroom location, allowing us to focus on specific keywords, location targeting & using relevant ad copy to each city the user was searching in.

Interest-based prospecting audiences were added into Social Campaigns to reach new audiences & Retargeting Campaigns with specific messaging & creative were implemented to drive customers to stores.

Our Channels

Google Ads

Facebook Advertising

Instagram Advertising

The campaign was a huge success, driving over

Increased Impressions
Increased CTR
Increased Conversions

We are an integrated marketing communications agency.

Find Us At

1/97 Rose St, Chippendale NSW 2008 Australia (view in Google Maps)