HOW CBD SYDNEY CHAMBER CREATED A DISTINCT SOCIAL PRESENCE
CBD Sydney Chamber helps connect, engage and support local businesses throughout Sydney CBD.
The challenge was to create a distinct social media strategy and management plan for CBD Sydney Chamber’s organic socials. Whilst addressing these three key objectives:
- Connect local businesses with each other through membership and social platforms.
- Drive awareness to local CBD businesses.
- Provide support to businesses in the CBD community.
With in-person events being cancelled, and many businesses’ temporarily closing down, we had to adjust the social strategy to keep current and potential Members engaged throughout this time.
We produced tailored organic social content to leverage CBD Sydney Chamber’s brand across LinkedIn, Instagram and Facebook channels. By creating content that was relevant and resonated with their audience, this increased the overall follower growth, engagement and reach.