Australian Wildlife Trust (AWT) is a UK-based non-profit organisation dedicated to the conservation of Australia’s wildlife. AWT supports the acquisition and management of land in Australia for conservation, as well as the conduct of scientific research and public education.
Younger UK-based Australians were not aware of Australian Wildlife Trust as a charity they could donate to and older UK-based supporters didn’t see value in donating more than once.
Fundraising events provide an opportunity for Australian Wildlife Trust to drive awareness in alternative demographics, and for the charity to speak directly to repeat supporters.
We created an email marketing campaign to drive awareness of fundraising events that Australian Wildlife Trust were hosting. We targeted an existing database of supporters with event information as well as some of the latest news from the charity to continue the communications we have with our supporter base.